Let's build your brand.

About twelve minutes. Only a handful are required, so skip anything you can't answer honestly and we'll pick it up on the call. Your answers save as you go on this device, so you can stop and come back.

The basics

Quick ones first.

Your name, exactly as you want it to appear publicly required

Business or brand name required

City you work in required

What you sell, in one plain sentence required

No industry words. Say it the way you would to a neighbour.

Website

Who else is involved day to day, and who signs off on content

Who you serve

Real people you can actually picture, not a marketing avatar.

Think back two years. Who were you then, and what were you stuck on? required

That person is usually who you are now best placed to help.

Now the best client you have had in the last year. Who were they, and what were they stuck on when they first called you? required

Use their words, not marketing words.

The last client you lost to someone else. What did they go with, and why do you think they did?

Which kind of client would you happily hand to someone else?

No wrong answer. It just helps us aim.

Your words

The most important section here, and it looks like the least work.

Paste one thing you wrote yourself that sounds most like you required

A post, an email, a text to a client. Do not tidy it up. We can copy how you write. We cannot copy a description of how you write.

Paste a second one if you have it

Pick up to four words that describe how you come across

Four maximum. Fewer is fine, and more is worse.

What you'd never do

Cheap to answer, and it saves us from putting a foot wrong.

What would you never do? required

Anything else you'd never do that isn't on that list? required

One line is fine.

Words or phrases that make you wince

We will never use them.

Is anyone else likely to be in your content, and have they agreed to it?

Proof

Things we are allowed to say out loud on your behalf.

Numbers we can use. Years in, work done, people served, anything real. required

Three stories you already tell people, one line each

Anything that gives you standing. Awards, press, a book, a podcast you were on.

Links are fine.

Accounts

So we can post for you.

Instagram handle required

Facebook page, and are you the admin on it? required

Any other accounts you actually use

Only the ones you really use.

Who posts today, if anyone

Practical

Nearly done.

Realistically, how many minutes a day can you film?

Anything we did not ask that we should know

Saving as you type, on this device

Heads up. This browser is not letting us save your progress, usually private browsing or blocked site data. Your answers are safe while this page stays open, but they will be gone if you close it. Best to finish in one go, or reopen the link in a normal window.

That's it.

Let's build your brand.